Foodservice
Your Success is Our Success.
Throughout Northern California, Western Nevada and Southern Oregon, no one serves more foodservice operators than General Produce. From restaurants to hotels, schools to casinos, corporate operators to a wide range of other institutional clients, foodservice customers count on us to keep them supplied with top-quality fresh fruits and vegetables, specialty items, organic products and a wide range of helpful services. Not to mention staff training from our team of foodservice experts – a powerful way to manage profitability.
Proven Performance for All Categories of Foodservice
Caterers
Fast Casual Restaurants
Fine Dining
Hotels / Hospitality
Casinos
Schools & Universities
Meal Assemblers
Food Trucks
Our Services
Online Ordering
Order anytime from anywhere on any device. All you have to do is set up your user ID and profile to enjoy the privacy, security and control of your online account.
Data Management
Customized reports to help monitor and track costs and sales. Our detailed updates assist you with tracking local purchases and identifying growers, shippers and regional purchases.
Electronic Invoicing & Bill Pay
Our secure EDI technology allows you to send and receive information such as invoices, price lists and sales data seamlessly. These secure transmissions can be scheduled to automatically send and receive data at your convenience without the worry of manual intervention.
Contract Pricing
Benefit from reduced contract pricing on all major commodities thanks to our long-term grower relationships and industry connections – even seasonal & specialty products.
Product Spec Books
Educate your staff, maintain product consistency, minimize shrink and maximize profit with spec sheets for the products you use the most – courtesy of our product experts.
Local Farm & Supplier Tours
Enjoy a tour with one of our many local growers and suppliers, always proud to share the stories behind their products – we’ll arrange everything for you and your team.
Weekly Market Updates
We’ll keep you up to date on what’s happening, what’s in season now and what’s critical to know.
Sign-up to receive our weekly market updates via email.