For three generations, General Produce has been distributing and exporting the finest fresh fruits and vegetables from our Northern California facility safely, sustainably and with industry-leading technologies that make “delivering goodness” more than just something we talk about. It’s what we do.
Our modern new facility, state-of-the-art technologies and increased warehouse capacity enable General Produce to bring you more options and product offerings. See for yourself in our current Product Catalog.
General Produce is #1 in foodservice, supplying fresh fruits, specialty items and organic products throughout the foodservice spectrum. From restaurants and hotels to casinos and corporate operators, if you’re in foodservice, count on us to deliver.
At General Produce, our extensive retail experience shows in the wide range of services we provide. Whether you need produce department schematics, merchandising ideas, promotional support, business analysis or more, we provide it with expertise.
As one of America’s largest and most respected produce distributors, General Produce has the established relationships to source the fruits and vegetables you need, and deliver them to destinations around the world. Economically. Consistently. Reliably.
Monday, April 3, 2023
From "Salad Bowl" to "Soup Bowl", the crop transition to the Salinas Valley is off to a rough, soggy start.
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We deliver to Northern California, Central California, Western Nevada and Southern Oregon, and export to the Pacific Rim and Asia – all from our Sacramento headquarters and our facility in Mount Shasta, California.
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