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Delivering Goodness.

For three generations, General Produce has been distributing and exporting the finest fresh fruits and vegetables from our Northern California facility safely, sustainably and with industry-leading technologies that make “delivering goodness” more than just something we talk about. It’s what we do.

More Products in More Categories.

Our modern new facility, state-of-the-art technologies and increased warehouse capacity enable General Produce to bring you more options and product offerings. See for yourself in our current Product Catalog.

For more information, questions or inquiries please contact sales at 916.441.6431.

Fresh Produce


Herbs & Seasonings


Dressing & Dips

Dairy & Eggs

Oils, Vinegars & Cooking Wines

Frozen Foods

Tailored Programs to Fit Your Needs




General Produce is #1 in foodservice, supplying fresh fruits, specialty items and organic products throughout the foodservice spectrum. From restaurants and hotels to casinos and corporate operators, if you’re in foodservice, count on us to deliver.

At General Produce, our extensive retail experience shows in the wide range of services we provide. Whether you need produce department schematics, merchandising ideas, promotional support, business analysis or more, we provide it with expertise.

As one of America’s largest and most respected produce distributors, General Produce has the established relationships to source the fruits and vegetables you need, and deliver them to destinations around the world. Economically. Consistently. Reliably.

Cherry On Top

Monday, June 12, 2023

It’s a bonus when the foods we love to eat are also good for us.

Fresh cherry season is the time to enjoy the many benefits and ways cherries can make life better.

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Valuable ideas and timely information delivered to your inbox each week.

California Cherries

They're Here! Picked and packed by hand, enjoy the short local season.

Nature's candy.

View our Seasonal Offers:

Our Distribution Area

To find out if we deliver to your location, call us at 916-441-6431.

We deliver to Northern California, Central California, Western Nevada and Southern Oregon, and export to the Pacific Rim and Asia – all from our Sacramento headquarters and our facility in Mount Shasta, California.

Food Safety Recalls & Alerts

Stay informed about safety alerts, recalls, market withdrawals and access to the FDA website.