Delivering Goodness.

For three generations, General Produce has been distributing and exporting the finest fresh fruits and vegetables from our Northern California facility safely, sustainably and with industry-leading technologies that make “delivering goodness” more than just something we talk about. It’s what we do.

See What's New

More Products in More Categories.

Our modern new facility, state-of-the-art technologies and increased warehouse capacity enable General Produce to bring you more options and product offerings. See for yourself in our current Product Catalog.

View Product Catalog

For more information, questions or inquiries please contact sales at 916.441.6431.

Fresh Produce

Cheese

Floral

Beverages

Herbs & Seasonings

Dressing & Dips

Dairy & Eggs

Oils, Vinegars & Cooking Wines

Frozen Foods

Tailored Programs to Fit Your Needs

Foodservice

Retail

Export

General Produce is #1 in foodservice, supplying fresh fruits, specialty items and organic products throughout the foodservice spectrum. From restaurants and hotels to casinos and corporate operators, if you’re in foodservice, count on us to deliver.

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At General Produce, our extensive retail experience shows in the wide range of services we provide. Whether you need produce department schematics, merchandising ideas, promotional support, business analysis or more, we provide it with expertise.

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As one of America’s largest and most respected produce distributors, General Produce has the established relationships to source the fruits and vegetables you need, and deliver them to destinations around the world. Economically. Consistently. Reliably.

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Fresh Picks

Monday, December 8, 2025

This week's Fresh Picks features citrus!

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Seasonal Freshness for the Holidays

This time of year brings a beautiful lineup of seasonal fruits and veggies—think vibrant citrus, hearty root vegetables, crisp apples, and winter greens that shine on any holiday table. These seasonal staples add color, flavor, and warmth to every celebration. Wishing everyone a happy holiday season filled with delicious dishes and tables full of fresh, festive goodness.

View our Seasonal Offers:

Floral
Local
Organic
In Season Now

Our Distribution Area

To find out if we deliver to your location, call us at 916-441-6431.

We deliver to Northern California, Central California, Western Nevada and Southern Oregon. We export to the Pacific Rim and Asia. We do ALL of this from our State-of-the-Art facility in Sacramento, California.

View Our Export Distribution Area

Food Safety Recalls & Alerts

Stay informed about safety alerts, recalls, market withdrawals and access to the FDA website.

View Active Recalls and Alerts