Locally Grown


Envi­ron­men­tal, social, health, and eco­nomic con­cerns are all dri­vers of con­sumer and mar­ket demand for locally grown pro­duce. At Gen­eral Pro­duce, our Locally Grown Pro­gram is dri­ven by our long-​standing rela­tion­ships with local grow­ers and our goal to pre­serve the per­sonal and dis­tinc­tive places of ori­gins of fresh fruits and vegetables.

Inde­pen­dent, small-​scale, large-​scale, and fam­ily farms con­tribute to our regional abun­dance and wide vari­ety of peak of the sea­son prod­uct. Sim­ply put, buy­ing local is invest­ing in the future of the pro­duce indus­try.

We are proud to sup­port local farm­ers and pro­duc­ers who pro­duce sea­sonal and fresh prod­ucts by:
  • sourc­ing their prod­ucts when­ever possible
  • pro­vid­ing them with access to larger vol­ume mar­ket­ing channels
  • act­ing as a con­duit for food safety programs
All of these efforts help local farm­ers sta­bi­lize cash flow and scale up their pro­duc­tions by com­bin­ing direct to con­sumer sales with sales to food­ser­vice, insti­tu­tions, and retail food mar­kets.

See our local grow­ers here.