As a proud sup­porter and inau­gural part­ner of the Sacra­mento Farm-​to-​Fork move­ment, Gen­eral Pro­duce is pleased to pro­vide locally grown pro­duce for this year’s kick-​off event, “Bub­bles & Berries.”

As one of the area’s old­est pro­duce dis­trib­u­tors, Gen­eral Pro­duce relies on their long-​lasting rela­tion­ships with California’s pre­mier grow­ers to source the best the state has to offer. The Sun­day brunch will take place in the Kay dis­trict of down­town Sacra­mento on June 7 and will fea­ture made-​to-​order options pre­pared by 4 Dia­mond Award-​winning Dawson’s at the Hyatt Regency.

“We’re excited about our third year in asso­ci­a­tion with the Farm-​to-​Fork events” said Traci Ennis, Food­ser­vice Sales Man­ager of Gen­eral Pro­duce. “Each year the fes­ti­val and venues grow and our involve­ment does as well. The Bub­bles & Berries Brunch is an excel­lent way to kick off the ‘Taste of Sum­mer’ in our region. We are hon­ored to work with our local farms to sup­ply fresh, local prod­ucts to The Hyatt and Preser­va­tion and Company”.

Read more: Gen­eral Pro­duce Teams Up with Farm-​to-​Fork for Bub­bles & Berries Brunch →

In honor of National Banana Cream Pie Day, Fat’s Fam­ily of Restau­rants held its first-​ever banana cream pie eat­ing con­test fea­tur­ing its famed sweet treat.

And talk about sweet Char­ity: Fat’s Restau­rants, as well as
Gen­eral Pro­duce, the Hub­bard Fam­ily Foun­da­tion and Wells Fargo, donated a total of $10,000 to the Saint John’s Pro­gram for Real Change, the Sacramento-​based women’s shel­ter that helps home­less moth­ers get back on their feet.

Sac­town Magazine


Gen­eral Pro­duce, a lead­ing family-​owned and oper­ated pro­duce dis­trib­u­tor, is the first dis­trib­u­tor in the indus­try to receive licens­ing to join the nation­wide eat brighter! move­ment, a joint pro­gram with Sesame Work­shop and Pro­duce Mar­ket­ing Asso­ci­a­tion that focuses on increas­ing pro­duce con­sump­tion in younger demo­graph­ics.

“Child­hood obe­sity is a sig­nif­i­cant chal­lenge in this coun­try”, said Tom Chan, CEO of Gen­eral Pro­duce. “We want to be a part of the solu­tion and believe the ‘eat brighter!’ move­ment has the poten­tial to raise aware­ness and increase con­sump­tion of health­ier options for kids.”

Read more: Gen­eral Pro­duce Joins “eat brighter!” Movement →

Read the Farm to Fam­i­lies arti­cle in which Dan and Tom talk about bring­ing good qual­ity, local foods to fam­i­lies. Gen­eral Pro­duce is the con­duit between grow­ers and retail­ers or food ser­vice estab­lish­ments. The KidAround pub­li­ca­tion is a regional magazine.

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