Gen­eral Produce’s vision of cre­at­ing a dis­tinc­tive, col­lab­o­ra­tive cel­e­bra­tion to high­light the best Cal­i­for­nia grown foods in the midst of the 2015 Sacra­mento Farm-​to-​Fork Fes­ti­val came to fruition and exceeded all expectations.

Gen­eral Pro­duce, a third-​generation, locally owned, family-​run dis­tri­b­u­tion com­pany part­nered with long­time cus­tomer, Fat’s Fam­ily Restau­rant Group, to host “On the Plate” dur­ing this year’s Farm-​to-​Fork Fes­ti­val on Sep­tem­ber 26th.

The large mar­quee booth (a 50′ x 60′ tent and out­side dis­play space) attracted folks with a vin­tage Gen­eral Pro­duce deliv­ery truck, draped in fresh flo­ral, fruits and veg­eta­bles. The col­or­ful fall hard­scape pro­vided the per­fect back­drop for snap­shots. This dis­play was the most phot­graphed of the day for press and fes­ti­val atten­dees, post­ing to Insta­gram, Twit­ter and Facebook.

The crowds were drawn by the visu­ally attrac­tive dis­plays and then stayed for the live cook­ing demon­stra­tions. The demos fea­tured all local ingre­di­ents pre­pared in sig­na­ture recipes by chefs from each of Fat’s four loca­tions and high­lighted ingre­di­ents sourced from top-​quality local pur­vey­ors includ­ing Van Gronin­gen & Sons, Ratto Broth­ers, Vierra Farms, Pio­neer Mush­rooms, Lund­berg Fam­ily Farms, Salle Orchards and Mary’s Chick­ens.

“We couldn’t be hap­pier with the results and turnout of this event,” said Linda Luka, direc­tor of mar­ket­ing and com­mu­ni­ca­tions for Gen­eral Pro­duce. “We’d like to thank Sacra­mento CVB for their gra­cious sup­port of our vision, Fat’s Fam­ily Restau­rant Group for their part­ner­ship and most impor­tantly, each of the local farm­ers who made this event pos­si­ble with their high qual­ity, local ingre­di­ents. We’re already tum­bling cre­ative ideas to top this year’s grand plan in 2016!’

Atten­dees were enter­tained and edu­cated with espe­cially pre­pared dishes, cook­ing tips, recipes and access to some of the fine farm­ers who grow our food. Swag bags were given out to all those who attended one of the cook­ing demon­stra­tions and four grand prize gift bas­kets given to lucky win­ners at each show. Gen­eral Pro­duce also hosted a give­away on the company’s newly launched Insta­gram account https://​insta​gram​.com/​g​e​n​e​r​a​l​p​r​o​d​u​c​e.

“We’re so proud to have part­nered with these amaz­ing local ven­dors and cus­tomers to cre­ate a won­der­ful culi­nary expe­ri­ence for each per­son who vis­ited our booth,” said Tom Chan, CEO of Gen­eral Pro­duce. “The Sacra­mento Farm-​to-​Fork Event con­tin­ues to grow and we’re excited to see what’s ahead for ‘On the Plate’ 2016.”


The Packer

Pro­duce Retailer