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  • Gen­eral Pro­duce Pro­motes Healthy Eat­ing with Sum­mer Kids Events

    Gen­eral Pro­duce has announced its con­tin­ued advo­cacy for healthy lifestyles for California’s youth by host­ing a series of events this sum­mer. In com­bi­na­tion with sev­eral gro­cers and DeCA com­mis­sary stores, the Gen­eral Pro­duce team is tak­ing its “Let’s Move Cal­i­for­nia” show on the road.

    “We value our work­ing rela­tion­ships with California’s finest inde­pen­dent gro­cers, as well as our DeCA part­ners,” said Linda Luka, Mar­ket­ing Direc­tor of Gen­eral Pro­duce. “Our mis­sion to edu­cate our youngest con­sumers is top of mind as we cul­ti­vate the next gen­er­a­tion of healthy eaters.”

    These events tie-​in with Gen­eral Produce’s par­tic­i­pa­tion with the eat brighter!™ cam­paign and encour­ages pro­duce con­sump­tion in chil­dren. Includ­ing fresh gar­den bars, fresh fruit pizza mak­ing, face paint­ing, water games, and Zumba ses­sions, Gen­eral Pro­duce will pro­vide local kids with an oppor­tu­nity to win a bike, a fam­ily movie pack­age, or other sum­mer fun prizes. Out­door pro­duce farm­ers mar­kets coin­cide with most of the events, mak­ing it a fam­ily affair.

    “These events help high­light the gro­cery retailer as a true com­mu­nity part­ner. Events are fun for all involved and exem­plify how healthy eat­ing and an active lifestyle help cre­ate a fit for life gen­er­a­tion,” con­tin­ued Luka.

    Gen­eral Produce’s 2015 Sum­mer Kid’s Events include:

    June 11th: Lone Tree School Sum­mer Camp (Zumba-​tonics & Salad Bar) on Beale Air Force Base.
    July 11th: Pay­less IGA Cop­per­opo­lis (Home­town Kid’s Event)
    July 18th: Pay­less IGA Pio­neer (Home­town Kid’s Event)
    August 8th: Pay­less IGA Lock­e­ford (Home­town Kid’s Event)

    Thanks to Gen­eral Pro­duce for bring­ing these fun events to Sacramento!

    And­NowU­Know



  • Lunch Box Relief

    Going “back to school” amid COVID con­di­tions is any­thing but nor­mal. As health offi­cials, par­ents and school lead­ers decide on what safe learn­ing looks like, there is the loom­ing ques­tion of “what’s for lunch”?

    Through­out the past sev­eral months, many school dis­tricts have been able to pro­vide grab and go lunches and some­times break­fast to appre­cia­tive fam­i­lies.

    In many cases, these meals are the only or most sub­stan­tial nutri­tion a child might expect that day.

    The USDA funds sev­eral meal and nutri­tion pro­grams. These pro­grams oper­ate in pub­lic and non­profit pri­vate schools and res­i­den­tial child care insti­tu­tions. Most pro­vide nutri­tion­ally bal­anced, low-​cost or free meals to chil­dren each and every school day. The orig­i­nal pro­gram was estab­lished under the National School Lunch Act, signed by Pres­i­dent Harry Tru­man in 1946.

    Sev­enty four years later, food inse­cu­rity for school aged kids is even greater. Roughly, 30 mil­lion stu­dents eat school lunch every day and 22 mil­lion of these chil­dren rely on free or reduced-​price school lunch.

    School lunch and break­fast are free for house­holds under 130% of the fed­eral poverty level and reduced cost for house­holds under 185% of poverty. The Fed­eral Poverty Line is $26,200 for a fam­ily of four in 2020.
  • S5d What Col­leagues Say– SFB

    What Col­leagues Say


    Sacra­mento Food Bank & Fam­ily Ser­vices enjoys work­ing with Gen­eral Pro­duce to sup­port our Food pro­gram through­out the year because bring­ing fresh pro­duce to fam­i­lies in need is a pri­or­ity for our orga­ni­za­tion. Gen­eral Pro­duce helps to change lives by get­ting healthy food to those who need it most in our com­mu­nity.

    In addi­tion, we appre­ci­ate Gen­eral Produce’s sup­port of Run to Feed the Hun­gry, our annual event that draws nearly 30,000 indi­vid­u­als on Thanks­giv­ing Day. ‘Gen­eral Pro­duce is a great com­mu­nity part­ner’, shares Blake Young, President/​CEO of Sacra­mento Food Bank & Fam­ily Ser­vices.


    Kelly Siefkin
    Com­mu­ni­ca­tions & Devel­op­ment Direc­tor
    Sacra­mento Food Bank & Fam­ily Services
  • Stone Soup

    The stone soup fable has many iter­a­tions. They all involve a trav­eler com­ing into a town beset by famine.

    The inhab­i­tants of the town try to dis­cour­age the trav­eler from stay­ing, fear­ing he wants them to give him food.

    They tell him in no uncer­tain terms that there’s no food any­where to be found. The trav­eler explains that he doesn’t need any food and that, in fact, he was plan­ning to make a soup to share with all of them.

    The vil­lagers watch sus­pi­ciously as he builds a fire and fills a caul­dron with water. With great cer­e­mony, he pulls a stone from a silken bag, drop­ping the ordi­nary stone into the pot of boil­ing water. He sniffs the brew extrav­a­gantly and takes a small taste.

    With great exu­ber­ance, he exclaims how deli­cious stone soup is. The vil­lagers gather around with great inter­est. The trav­eler says rather loudly, “I do like a tasty stone soup. Of course, stone soup with cab­bage — that’s hard to beat.”