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Wel­come!

Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!


In the realm of fresh food prod­ucts, either retail or food­ser­vice, prod­uct recalls are not par­tic­u­larly unusual.

A recall is the action or method of remov­ing or cor­rect­ing prod­ucts that are in vio­la­tion of laws admin­is­tered by the Food and Drug Admin­is­tra­tion (FDA).

A food recall occurs when there is rea­son to believe that a food may cause con­sumers to become ill. A food pro­ducer ini­ti­ates the recall to take foods off the mar­ket. In some sit­u­a­tions, food recalls are requested by gov­ern­ment agen­cies, such as the U.S. Food and Drug Admin­is­tra­tion (FDA) and the U.S. Depart­ment of Agri­cul­ture (USDA). Obvi­ously, prod­uct can be recalled for many rea­sons. This can include (but not be lim­ited to), the dis­cov­ery of organ­isms such as bac­te­ria like Sal­mo­nella or for­eign objects like bro­ken glass or metal. It can be due to a major aller­gen (dairy or nuts) not being dis­closed on a label.

Most prod­uct recalls are char­ac­ter­ized as being “vol­un­tary”. This term is some­what ambigu­ous and may lead indi­vid­u­als to believe that a vol­un­tary recall is optional. That is def­i­nitely not true.

A vol­un­tary recall is an indi­ca­tion that the man­u­fac­turer, grower or ship­per of the poten­tially harm­ful pro­duce has been in com­mu­ni­ca­tion and coop­er­a­tion with the fed­eral agency.


We know that if con­di­tions are allowed to exist in a facil­ity that pro­motes growth of bac­te­ria like Sal­mo­nella or Lis­te­ria, that bac­te­ria will ulti­mately find a way to migrate into the prod­ucts or pro­duc­tion facil­ity.

In order to con­trol these kinds of con­di­tions, a robust and thor­ough san­i­ta­tion pro­gram, along with a solid envi­ron­men­tal mon­i­tor­ing pro­gram needs to be in place.

It is incum­bent on food proces­sors to have effec­tive and ver­i­fi­able food safety pro­to­cols in place. Even when they adhere to strin­gent guide­lines, there is still risk and vul­ner­a­bil­ity when it comes to the han­dling of raw product.

To read the full Mar­ket Report, includ­ing this week’s mar­ket update, see below or click here.







Prod­ucts

Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies

Exotic

vegetables

Fresh Veg­eta­bles

fruits

Fresh Fruits

Organics

Value Added

Tropical

Ethnic

Herbs

Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy

Juices

zucchini flowers

Specialty

Gro­cery Items and More

PRO*ACT

PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.

DIS­COVER YOUR ADVANTAGE

Greener Fields Together