Gen­eral Pro­duce is a third gen­er­a­tion, locally owned and oper­ated fresh pro­duce com­pany located in North­ern Cal­i­for­nia. We dis­trib­ute and export fresh fruits and veg­eta­bles — local, organic, sus­tain­able, regional and glob­ally sourced. Get to Know Us!

Dam­asco is the Por­tuguese name for apri­cot. The Wesley/​Patterson area of Cal­i­for­nia is con­sid­ered one of the prime apri­cot grow­ing regions in the entire coun­try.

Once named the “Apri­cot Capi­tol of the World”, the Mediter­ranean cli­mate and well-​drained soils make this loca­tion an apri­cot par­adise.

This arid land­scape is also still home to many Por­tuguese farm­ers and fam­i­lies who set­tled there to make farm­ing a way of life.

Every sum­mer, the Pat­ter­son Apri­cot Fiesta cel­e­brates the stone fruit that has a rich Cal­i­for­nia his­tory. This year, the fes­ti­val will run June 2nd4th.

Apri­cots debuted in Cal­i­for­nia in the orchards and gar­dens of the Span­ish mis­sions. Cal­i­for­nia farm­ers grow more than 95 per­cent of the nation’s apri­cots. In a typ­i­cal weather year, har­vest begins in Kern County and moves north­ward through the San Joaquin Val­ley to the Westley/​Patterson area.

Apri­cot trees bloom from early Feb­ru­ary to early March, with har­vest typ­i­cally in May through July.

A favored grower, Lucich-​Santos Farms (in Pat­ter­son), grows 1000 acres of con­ven­tional and organic apri­cots. Most of this fruit is des­tined for the fresh mar­kets through­out North Amer­ica.

The bal­ance of fruit after fresh mar­ket sales finds its path to dry­ing, can­ning, freez­ing or juic­ing.

A vari­ety of apri­cot is named after the region. “The Pat­ter­son is our largest apri­cot vari­ety and makes up about half of what we pack,” said Dave San­tos, who co-​owns the busi­ness with his brother-​in-​law, Pete Lucich.

The Pat­ter­son is an all-​purpose piece of fruit, to be eaten fresh, canned or made into jams and pre­serves. It has the just right bal­ance of sweet­ness to tart­ness.

Lucich-​Santos Farms grows many other apri­cot vari­eties, includ­ing the aprium, which is a cross between an apri­cot and a plum. Parent­age leans in favor of the apri­cot (75%apricot and 25% plum). Another impor­tant aprium note is that they will con­tinue to ripen off the tree.

The sea­son for Cal­i­for­nia apri­cots is rel­a­tively short. Make time to expe­ri­ence the supreme fla­vor of this vel­vety fruit. Chefs and home cooks appre­ci­ate the ver­sa­til­ity in dishes from start to fin­ish on menus.
Sweet or savory, grilled or roasted, fresh apri­cots make an impres­sion when powering-​up on healthy daily food habits. Make the most of these glo­ri­ous apri­cot weeks. Irre­sistible, sweet, tart and deli­ciously sat­is­fy­ing– Cal­i­for­nia damascos.


Our inven­tory is exten­sive and reflects the fresh­est and cur­rent mar­ket availability.

Con­ven­tional Fruits and Vegetables
Organic Fruits and Vegetables
Value-​added/​Fresh-​cut Products
Spe­cialty, Exotic, Trop­i­cal, and Eth­nic Produce
Fresh-​cut and Pot­ted Floral
Gro­cery Products
Fresh Juices and Frozen Food Items
Eggs, Cheese and Other Dairy Products
Herbs, Snack Foods, Nuts and Supplies



Fresh Veg­eta­bles


Fresh Fruits


Value Added




Fresh-​cut and Pot­ted Floral

Eggs, Cheese & Other Dairy


zucchini flowers


Gro­cery Items and More


PRO*ACT con­tacts with the nation’s lead­ing grow­ers and ship­pers to offer you sig­nif­i­cant cost ben­e­fits and an easy solu­tion to secure the fresh­est produce.


Greener Fields Together